Where innovation is Life changing
My research arose from my frustration about the social problem, that every year 150 Dutch people unnecessarily die due to insufficient registered organ donors. Technological innovations have made it possible to print non-living 3D-bio organs since 2004. Within 15 years is even expected to produce the first living organs.
At the same time, we live in a world where many of our lifestyle and socializing habits are not good for our body. A bit much alcohol, salt or a cigarette every now and then. But what if this could? What if these 3D-bio printed organs would be Smart? That they quicker withdraw alcohol from our blood, absorb vitamins better and let our kidneys discharge salt faster?
Burgundy Clinic is the result of my minor Branding. It focused on developing a vision for the future and reflecting this gained insights into a commercial application.